SEO Web Development Ecommerce Link Building Case Studies

Cabela’s Corporate Outfitter

November 1st, 2002

Cabelas Corporate Outfitter screenshotThis is a subsite of Cabelas.com. Netconcepts was commisioned to create a site that was both useable and search engine friendly. With a database of thousands of products, the h1, page title and meta tags are generated dynamically.This helps significantly with increasing visibility and page rank in search engines like google. A database driven website traditionally has long urls with stop characters like “?” which prevent the site from being spidered. A simple naming system for each product page has avoided this enabling the entire site to be spidered with short urls also being friendly to bookmarking.

Netconcepts also provides the branded subsites of Corporate outfitters like Stihl Corporate Outfitters and www.dunns.com.

[ database | client admin cms | SEO ]

Visit The Site: Cabela’s Corporate Outfitter

Legal Landmines

November 1st, 2002

by Stephan Spencer

Originally published in Unlimited

If you’re operating a website or conducting internet-based business, what you don’t know may hurt you. Dangers abound: your contractors could infringe on others’ copyrights and trademarks; others could infringe on yours; you could be held liable for mistakes or omissions on your website; your legal contracts with your online customers could be deemed unenforceable; and your visitors’ behaviour on your site could land you with a libel or slander lawsuit.

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Secrets to High Search Engine Rankings: Turning the Search Engines into Your Virtual Sales Force

Sales & Marketing Executives International webinars — online

October 31st, 2002

Seminar by Stephan Spencer


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Essential Ingredients for Web Site Redesign Success

Sales & Marketing Executives International - Wellington Chapter — Wellington, NZ

October 23rd, 2002

Seminar by Stephan Spencer

So you’ve decided your web site needs an overhaul. Before you start work, you and your web developers need to do a bit of planning. Going off re-building a web site half-cocked is a sure fire recipe for disaster.

From this seminar you’ll get an understanding of what should go into a Request For Proposal, a strategic brief, a creative brief, a technical specification, a content plan, an Internet marketing plan, and more. You’ll also garner practical tips to keep your web redesign project on time, within the specs, and under budget. And you’ll learn what you need to ask from your web agency to keep them on the straight and narrow, even if you’re not a “techie” or a “creative” but a mere mortal like the rest of us.

If you catch yourself saying any of the following statements to yourself or colleagues, then run — don’t walk — to this seminar!

  • Web design is just an extension of our current marketing collateral - we can reuse the text and graphics from our print pieces.
  • If more people work on it, we’ll get it done faster.
  • The Web is a place where you just try things and see what works - I have a friend who designs web sites in his spare time.
  • Documentation is a waste of time and effort
  • We can design the site ourselves and save money. We just want a group that will make the web pages we sketch out.
  • We’ll send out a Request For Proposal and get lots of good ideas back for free.
  • Web sites don’t need much maintenance. We can do it ourselves. It’ll be fun!

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Designer Exposure

October 1st, 2002

Designer ExposureThis site is unusual for an ecommerce site in that every product is a one off. The client updates the site by adding images and descriptions through an administration interface, and with stock being added daily the process needed to be easy to use. The client uploads a large image for each product which is automatically sized into large medium and thumbnails.

This site still performs well in search engines considering it has thousands of products changing daily. Makes good use of Netconcepts’ gravityMail email marketing software which comes as part of our ecommerce solution.

[ database | client admin cms | SEO ]

Visit The Site: Designer Exposure

Happy Googling

October 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Google, with over two billion documents in its search database, is the most popular search engine on the planet. Here’s how to get the most out of it.

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Benefits far outweigh cost for this fashion brand

“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”

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Website evaluation resulted in more customer-friendly site

“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”

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Learning from the Dot-Bombs

July 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.

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The Search is On…

June 1st, 2002

by Stephan Spencer

Originally published in Catalog Age

Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve major changes to the Website offering. All that the marketer of woodworking and furniture restoration supplies had to do was …

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